E-commerce SEO
Category architecture, faceted navigation, product page optimisation, and crawl efficiency built around the queries buyers use before they add to cart. Technical foundations first, then content and authority.
E-commerce
Search and paid media for online stores that want to grow.
For online retailers that need more qualified traffic, stronger category page rankings, and paid campaigns that return more than they cost.
The e-commerce problem
Most online stores have solid product ranges and weak organic visibility outside brand searches. Paid campaigns generate clicks without enough return. And when orders do come in, there is no clear record of which channel, keyword, or campaign drove them.
Where we help
Turn product visibility into measurable revenue.
E-commerce growth compounds when the right channels work together: organic rankings that capture intent before the ad click, paid campaigns that convert at a margin that makes sense, and tracking that shows what is actually driving orders.
We work on the pieces that connect. SEO for e-commerce and category structure first, then paid media campaigns and Shopping, then the content and measurement that makes both more efficient over time.
- 01Category pages sit on page two or three for the commercial terms buyers use before they know your brand name, handing traffic to weaker competitors.
- 02Paid search is generating clicks and spend but ROAS is flat, inconsistent across product lines, or not connected back to margin.
- 03Product and category pages are not converting at the rate the traffic should support, and there is no clear view of where drop-off is happening.
- 04Reporting shows sessions and orders but not which channel, campaign, or keyword drove the sale.
Relevant services
The channel mix for e-commerce.
Organic search and paid search solve different problems for online retailers. SEO builds the asset. Paid captures demand while it builds. Together they reduce your cost per acquisition as the organic presence grows.
Paid search and Shopping
Google Ads and Shopping campaigns managed for return, not volume. Every campaign is built around margin and attribution, with product feed optimisation and bid strategy adjusted by category and intent.
Content and buying guides
Editorial content mapped to the questions shoppers ask before they commit. Buying guides, comparisons, and how-to content that builds organic traffic and reduces paid reliance over time.
Analytics and revenue tracking
GA4 and conversion tracking set up so revenue is connected back to channel, campaign, and keyword. Not just sessions and page views, actual sales, by source.
Results
What the work looks like in practice.
The proof points below come from e-commerce and retail clients. The channels, starting points, and product categories differed. The approach in each case was the same: find the actual constraint, fix it in order of commercial impact, and measure what changes.
+180%organic traffic growth for an e-commerce brand in six months
2.6xrevenue growth for a home and garden retailer over 18 months
6.14ROAS on Google Shopping across a premium lifestyle product range
Talk through your e-commerce goals
Start a ProjectStart with what the traffic should be doing.
If organic visibility is low, paid return is flat, or the reporting does not connect to revenue, we can walk through where the gaps are and what the right next move looks like.