E-commerce SEO and category work
Category architecture, internal linking, and on-page optimisation built around the commercial searches buyers use in the home and garden space before they choose a brand. Technical foundations before content.
Home and garden
Marketing for home and garden brands that sell online.
For brands in home furnishings, garden products, and outdoor living that need stronger organic rankings, more efficient paid spend, and landing journeys that turn browsers into buyers.
The home and garden problem
Brands in this space often have strong product photography and a clear identity, but organic visibility is thin outside brand searches. Paid campaigns are not returning at the margin the product range should support. Seasonal peaks go under-exploited. And platform migrations have left ranking gaps that nobody has fully recovered.
Where we help
Build organic reach and paid return that hold across seasons.
Home and garden is a category where the buying decision is often made long before the buyer knows which brand they will choose. Buyers search for product types, comparisons, and care guides weeks before they visit a product page. The brands that win organic traffic invest in the full journey, not just the category page.
We work across SEO, paid search, platform migrations, and content marketing, with everything connected back to revenue rather than traffic.
- 01Organic traffic is dominated by brand searches, with few rankings for the category and product terms buyers use before they know your name.
- 02Google Shopping and paid search campaigns are running but ROAS has plateaued or is inconsistent across product lines and seasons.
- 03Platform migrations, seasonal launches, or category expansions have caused ranking drops that have not fully recovered.
- 04There is no clear picture of which channels, campaigns, or content pieces are driving revenue rather than just traffic.
Relevant services
The channel mix for home and garden.
Organic search builds visibility that compounds over seasons. Paid search captures the buyer who is ready now. Together they reduce cost per acquisition as the organic presence grows and the paid campaigns become more targeted.
Google Shopping and paid search
Campaigns managed around margin and return, not click volume. Product feed optimisation, bid strategy adjusted by season and category, and attribution set up so every pound of spend is accounted for.
Platform migrations
WooCommerce to Shopify, Magento to Shopify, or any replatform handled with redirect mapping, pre- and post-migration monitoring, and rapid recovery so rankings survive the change.
Content and measurement
Buying guides, product comparisons, and care advice mapped to buyer intent. Reporting that shows which content pieces are driving revenue, not just page views.
Results
What the work looks like with home and garden clients.
The results below come from work with a premium garden furniture brand. The channels were SEO, Google Shopping, and a platform migration from WooCommerce to Shopify. The brief was simple: grow revenue without losing the rankings built over several years.
2.6xrevenue growth over 18 months for a premium garden furniture brand
6.14ROAS on Google Shopping across the full product range
Zero lossorganic visibility preserved through a WooCommerce to Shopify migration
Talk through your home and garden marketing
Start a ProjectShow us the product range. We will show you where the growth is.
If organic visibility is thin, paid return has plateaued, or you are heading into a platform change, we can walk through what the right approach looks like and what it would take to get there.