What Is a Marketing Audit?
How a structured marketing review finds the spend, tracking, and channel issues that are holding growth back.
Read article →Green Hive Digital manages paid media for UK SMEs across Google, Meta and LinkedIn, with the strategy, reporting and hands-on management that most agencies save for their biggest clients.
Most SME owners running paid media know the feeling. The account is live, money leaves every month, and the numbers never quite match what the agency promised on the sales call. Impressions are climbing. Conversions are not.
This happens in three consistent ways: spend goes to the wrong audiences, reports are too opaque to help decisions, and account knowledge disappears when the account manager changes.
There is an alternative: a smaller, more focused agency where the consultant running the account is the same person who planned the strategy and joins the monthly call. That is how Green Hive Digital works across every paid media engagement.
From a first Google Ads campaign to a full multi-channel paid media strategy, we manage the accounts, the spend and the reporting, and we tell you what is actually working.
Search, Shopping, Display and Performance Max campaigns built around business goals, not platform defaults. Keyword strategy, bid management, negative keywords and ad copy testing are handled week to week.
Learn more →Paid social campaigns built for reach, lead generation or direct conversion across Facebook and Instagram, with audience targeting, creative strategy, budget allocation and ongoing optimisation.
Learn more →B2B paid media for businesses targeting by job title, seniority, company size or industry. LinkedIn costs more per click, so targeting and creative have to justify it.
Learn more →A structured review of an existing Google Ads or paid social account, delivered as a written report with a clear priority list before you scale or switch agency.
Learn more →For businesses ready to run activity across more than one paid channel, we allocate budget by objective and manage accounts as one coordinated programme.
Learn more →Traffic from paid media is only worth buying if the landing page converts. We review campaign destinations and identify where visitors are dropping off.
Learn more →
Paid media can move quickly, but only when the account structure, tracking, creative, targeting and reporting are all pointing at the same business goal. If the numbers are unclear, the budget is exposed.
Green Hive Digital keeps paid media management direct and transparent. The person who audits the account builds the strategy, manages the campaigns and joins the monthly call.
Useful supporting guides for teams reviewing paid performance, search visibility, and marketing measurement.

How a structured marketing review finds the spend, tracking, and channel issues that are holding growth back.
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The search trends shaping how paid and organic channels should work together this year.
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What AI search means for businesses balancing paid acquisition with long-term organic visibility.
Read article →A free audit takes the existing account and tells you what is working, what is wasting budget, and what should change. There is no obligation to engage us further, but most clients do.
A few practical answers before you start a conversation with us.
Paid media can produce results faster than organic channels, but the timeframe depends on the account, budget, and what is being measured. Search campaigns can show conversion data within days; colder channels like display or social usually take longer to optimise.
Yes. Some clients have an internal marketing person who handles content and social while we manage paid accounts. We share reporting in whatever format is most useful for the team.
Access to existing ad accounts, access to Google Analytics or whichever analytics tool is in use, and clarity on the business objectives. Conversion tracking is the first thing we check.
Yes. Paid media audits and strategy documents are available as standalone pieces of work. Some clients start with an audit before deciding whether to move into ongoing management.
Consistency and transparency. Ask who manages the account day to day, what the reporting looks like, and what happens if results do not improve.