Green Hive Digital manages email marketing for UK SMEs: from strategy and list management to campaign production and automation, so every send does more than fill an inbox.
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Semrush Google Ads Google Analytics Google Search Console Google Tag Manager Looker Studio The email list exists. It has been growing for months or years. A newsletter goes out occasionally, when someone finds the time. Open rates are declining, unsubscribes are ticking up, and nobody is quite sure what the emails are supposed to be doing beyond keeping the brand vaguely visible.
Emails get sent without a clear objective: not nurturing, not converting, not retaining, just present. There is no automation in place, so leads that arrived last Tuesday get the same experience as leads that arrived two years ago.
Email marketing planned around an objective, segmented around the audience, and automated around the funnel means the right message reaches the right person at the right moment, without a manual send every time.
From a first welcome sequence to a fully automated multi-stage funnel, we plan, write, build and manage email marketing that works as a proper revenue channel, not an afterthought.
A clear plan for what the email channel should be doing and how it fits alongside the other marketing the business runs, mapped across audience, objectives and customer journey.
Learn more →Regular campaigns planned, written, designed and sent consistently, on schedule, with a clear purpose behind each one.
Learn more →Welcome sequences, lead nurture flows, post-purchase series, re-engagement campaigns and abandoned cart recovery built once and running continuously.
Learn more →Segmentation by behaviour, purchase history, engagement level and stage in the funnel, so campaigns are relevant and deliverability stays strong.
Learn more →A structured review of deliverability health, list quality, automation gaps, campaign performance and content effectiveness, delivered with a clear priority list.
Learn more →Technical setup for new or migrated email platforms, including domain authentication, list migration, template build, automation configuration and deliverability checks.
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We do not start by asking how many emails the client wants to send per month. We start by asking what the email channel should be doing for the business, then build the programme around that answer.
Email marketing lives or dies on the subject line and the first sentence. We write the copy ourselves, build the automation carefully, and report on metrics that tell the real story.
Useful supporting guides for teams turning search demand, content and email into clearer marketing decisions.
How a structured review finds the gaps in content, email and measurement.
Read article →
Why organic visibility and owned audiences should be planned together.
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How changing search journeys affect the content and email follow-up you need.
Read article →Whether there is an existing programme that needs fixing or a list that has never been properly used, we are happy to start with a no-obligation conversation and tell you honestly what it would take to get there.
A few practical answers before you start a conversation with us.
Automations such as welcome sequences, abandoned cart and post-purchase flows can start generating results within days of going live. Broadcast campaigns build momentum over time as the list grows and engagement data accumulates.
Not necessarily. We work across Mailchimp, Klaviyo, ActiveCampaign and others. If the current platform does what the business needs, we work within it. If it is holding the programme back, we will explain why.
There is no minimum, but the right answer depends on what the list is being used for. A B2B business with 500 engaged subscribers can outperform a generic newsletter to 20,000 disengaged ones.
Yes. Some clients have someone internally who handles content and want us to manage the email strategy and automation layer. Others want us to own the channel entirely.
Yes. Email audits, automation builds and strategy documents are available as standalone pieces of work. Some clients start with an audit or a single sequence build, then move to ongoing management.
